Trusted Advisory Services for Credit Unions and Non-Profit Organizations
Princeton Capital Associates was founded on the belief that executive compensation and benefit programs should support organizational objectives, leadership continuity, and sound governance.
For more than 40 years, the firm's leadership has worked with non-profit organizations, with over 25 years dedicated to serving the credit union industry. During that time, Princeton Capital Associates has helped organizations evaluate, implement, oversee, and maintain executive benefit and deferred compensation programs designed to support leadership retention and long-term organizational success.
Today, the firm's focus extends beyond program implementation to include advisory and consulting services that help leadership teams, boards of directors, and compensation committees strengthen governance, improve oversight, and ensure executive compensation programs remain aligned with organizational goals.
What I Believe
Strong governance supports stronger organizations.
Executive compensation programs must align directly with organizational objectives.
Ongoing oversight is just as vital as initial program design.
Leadership transitions deserve thoughtful, long-term planning and support.
Independent, unbiased advice provides irreplaceable perspective.
Who We Serve
Credit Unions
We work with CEOs, CFOs, human resource leaders, boards of directors, and compensation committees on matters involving executive compensation, deferred compensation, governance, and executive benefit oversight.
Non-Profit Organizations
We advise executive leadership teams and boards on executive compensation strategies, governance practices, leadership continuity, and long-term program stewardship.
Areas of Focus
- Executive Compensation Advisory
- Governance & Compensation Committee Support
- Executive Benefit Oversight
- BOLI/CUOLI Reviews
- Servicing & Vendor Oversight
- Leadership Advisory & Transition Planning
Meet John Swenson
I am the founder of Princeton Capital Associates and serve as an advisor to credit unions and non-profit organizations on executive compensation, governance, executive benefits, and leadership issues.
With more than 40 years of experience serving non-profit organizations and over 25 years specializing in executive benefits within the credit union industry, I bring a practical perspective shaped by experience across program design, implementation, servicing, and governance review.
Today, I work closely with executive leadership teams, boards of directors, and compensation committees to help organizations strengthen governance, evaluate executive compensation programs, support leadership transitions, and maintain long-term program stewardship.
I remain committed to continuing education and staying current on executive compensation trends, governance practices, regulatory developments, and matters affecting tax-exempt organizations.
